The FAB Awards - Poster / Outdoor / OOH - Gold Winner 2020

The FAB Awards - Direct Marketing - Gold Winner 2020

The FAB Awards - Integrated Campaign - Silver Winner 2020

The Caples Awards - Direct Mail - Bronze Winner 2020

Our latest KitKat campaign brought to life an out-of-home poster and made YouTube's model-making community extremely happy.

KitKat paired with scale model kit company AirFix to create a special edition of its Supermarine Spitfire. These kits were sent to a range of model-making YouTubers who, upon opening the packaging, discovered a sealed KitKat into the kits mounted on a 3D-printed plastic sprue.

The KitKat itself comes into play at step 38 of the model-making process, under the instruction "have a break".