Londoners get really frustrated when they have to wait ages for a bus. But how would they feel if they were waiting for a life-saving organ instead?

To encourage people to sign up to the organ donation register, we wanted to ‘hijack’ digital timetables at London bus stops. Where the boards usually list buses, they would list the names of real people waiting for organs instead.

Despite positive conversations with TFL, they were unable to help us get the idea over the line. However, on a more positive note – the UK has recently announced a change to an ‘opt out’ program in 2020.