We created an integrated campaign for a new Milkybar product called Milkybar Wowsomes. 

The bar has 30% less sugar, but still tastes delicious - a claim that adults may greet with cynicism, but children will respond with... Why not? 

From TV to social, our campaign embraced this spirit of open-minded, and showed the adventures this attitude can lead to.

And no, we didn't come up with the name ;-)