Every man has a man drawer. It’s where they keep their man stuff. Spare screws, batteries, mysterious wires and cables… It’s also the only place to keep the manliest chocolate bar on the market, the Yorkie.

To remind people that Yorkie bars are ‘man fuel’ we created a series of man drawers based around three different types of man: the student man, the handy man and the techy man. These drawers were then ‘celebrated’ in print and OOH.